About us
Our purpose
Together, we create joy, happiness and magical memories through life-changing wishes for children with critical illnesses.
Our vision
To create a wish for every eligible child.
To enable us to grant as many life-changing wishes as possible and to deliver a magical wish for each child, we carry out a programme of fundraising. This is intended to generate enough funds to meet current demand and maintain appropriate cash reserves to cover future foreseeable needs.
Critical to our mission are the efforts of our volunteer force and the essential generosity of our donors. We strive to widen and deepen our relationship with both.
We have four strategic goals in place to help us deliver our mission:
Our wishes create joyful memories that have an enduring impact
Our community will create an accessible wish experience for every child
We will increase our capability to deliver our goals
We will grow our income and awareness
To do this we have a shared set of values and behaviours that will enable us to be the people and the charity that wish children need us to be. They lead the way in everything we do.
Be inspiring
We are dedicated, creative, kind and caring. We earn the trust of our wish children, their families, the communities in which we operate and our supporters. We consider the impact of our actions on others.
Be inclusive
We are one community united in our ambition to bring lasting impact to every child and young person, and their families. We stay true to who we are, stand up for what we believe in and our differences are celebrated.
Be magical
We believe in the dreams of every child and young person. We inspire hope and courage to search for rainbows and reach for the stars. We build excitement, invent, create and do things that have never been done before.
Finances
We believe in complete transparency about the financial activity of Make-A-Wish UK. You can download our annual accounts below to see our income and expenditure for previous years in our mission to grant life-changing wishes for children with critical illnesses.